SERVICES MENU
Choose from the services below, or let's BYO (Build Your Own) by bringing together the right mix of services to create an approach tailored to exactly what you need.
1
Tourism Strategy & Planning
Every destination has a story to tell, but the most successful destinations don't leave their future to chance. They have a clear vision, a shared sense of purpose and a practical roadmap to guide sustainable tourism growth.
Whether you're a local government, regional organisation, tourism association or community group, I work alongside you to develop thoughtful, evidence-based tourism strategies that celebrate what makes your destination unique while creating meaningful economic, social and cultural outcomes.
With more than 30 years experience across local and state government, regional tourism organisations and industry leadership, I understand that no two destinations are the same. A successful tourism strategy isn't about applying a template or chasing the latest trend. It's about listening first, understanding the community, identifying opportunities and creating a plan that is ambitious, achievable and genuinely reflects the place and its people.
My approach combines strategic thinking with practical delivery. Through research, stakeholder engagement, industry consultation and on-the-ground experience, I help uncover the strengths of a destination, identify opportunities for growth and develop clear, actionable recommendations that organisations can confidently implement.
Every strategy is designed to balance visitor growth with community values, protect the character of a destination and ensure tourism contributes positively to local businesses, residents and the environment.
Whether you're developing a long-term Tourism Strategy, Destination Management Plan, Experience Development Plan or Visitor Economy Framework, my goal is always the same, to help destinations become places people love to visit, and communities are proud to call home.
Services may include:
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Five-year Tourism Strategies
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Destination Management Plans
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Visitor Economy Strategies
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Experience Development Plans
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Tourism Opportunity Assessments
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Action Plans and Implementation Frameworks
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Research and Desktop Analysis
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Destination Audits and Site Assessments
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Benchmarking and Best Practice Reviews
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Stakeholder and Community Consultation
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Facilitation of Visioning Workshops
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Implementation Planning and Priority Setting
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Funding and Investment Advice
My approach
The best tourism strategies are built with communities, not simply written for them. I believe the most successful outcomes come from genuine collaboration, bringing together local government, businesses, community groups, Traditional Owners, tourism operators and industry partners to create a shared vision for the future.
Every project begins with listening. Understanding your destination's story, aspirations and challenges is the foundation for developing practical recommendations that are grounded in local knowledge and aligned with broader tourism trends.
The result is more than a document on a shelf. It's a roadmap that inspires confidence, builds partnerships and provides a clear direction for creating thriving, sustainable visitor destinations.
Dear Tourism,
The best destinations aren't created overnight. They're shaped through collaboration, courage and a shared vision for what a place can become.
Love, Tab
2
Stakeholder & Community Engagement
The most successful tourism projects don't begin with a report, they begin with a conversation.
Whether you're developing a tourism strategy, creating a new visitor experience or planning for the future of your destination, meaningful engagement with stakeholders and the community is essential. After all, the people who live, work and invest in a place are often its greatest advocates and strongest storytellers.
I design and facilitate engagement processes that encourage participation, build trust and create opportunities for genuine collaboration. My role is to ensure every voice is heard, different perspectives are respected and ideas are translated into practical outcomes.
Having worked across local government, regional tourism organisations, state government and industry associations, I understand how to navigate complex stakeholder environments while keeping conversations positive, productive and focused on shared goals.
Engagement isn't simply about consultation. It's about creating ownership, strengthening relationships and building momentum that continues well beyond the life of a project.
Services may include
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Community Consultation
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Stakeholder Engagement Plans
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Industry Workshops
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Visioning Sessions
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Facilitated Roundtable Discussions
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Focus Groups
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Tourism Business Forums
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Community Surveys
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Traditional Owner Engagement Support
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Partnership Development
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Strategic Facilitation
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Project Collaboration
My approach
Good engagement is about listening before leading. I create welcoming spaces where people feel comfortable sharing ideas, challenging assumptions and contributing to a shared vision. Every workshop, meeting and consultation is designed to encourage participation, uncover opportunities and build lasting partnerships.
Dear Tourism,
Every great destination begins with people who care enough to imagine something better.
Love, Tab
3
Destination & Experience Development
Great destinations don't happen by accident. They evolve through thoughtful planning, authentic experiences and a clear understanding of what makes a place unique.
I work with destinations, tourism organisations and businesses to identify opportunities, strengthen existing tourism products and develop memorable visitor experiences that celebrate local stories, culture and landscapes.
From identifying untapped tourism potential to creating new visitor experiences and itineraries, my focus is always on developing experiences that are authentic, commercially viable and aligned with the identity of the destination.
Whether it's nature-based tourism, cultural experiences, trails, regional touring routes, arts and events or visitor activation, I help bring ideas to life in ways that benefit both visitors and local communities.
Services may include
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Destination Audits
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Experience Development
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Tourism Product Development
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Visitor Itinerary Design
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Trail Development
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Cultural Tourism Opportunities
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Regional Touring Routes
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Event and Festival Development
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Place Activation
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Visitor Experience Reviews
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Destination Positioning
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Tourism Opportunity Identification
My approach
Visitors remember how a place made them feel.
The best experiences are authentic, immersive and grounded in the stories that already exist within a destination. My role is to help uncover those stories and transform them into experiences that visitors value and communities are proud to share.
Dear Tourism,
Every destination already has a story. Sometimes it simply needs someone to help tell it.
Love, Tab
4
Location Scouting
Sometimes the perfect location is hiding in plain sight. Other times, you need to know where to look.
Whether you're searching for a backdrop for a film or television production, a setting for a photoshoot, a venue for an event, or somewhere a little unexpected for a creative project, I can help uncover locations that fit the brief and bring a strong sense of place to the story you're trying to tell. I have a natural curiosity for discovering interesting places.
From heritage buildings and sweeping landscapes to quirky venues, hidden corners and places you probably won't find through a Google search, I'll do the groundwork to help find the right fit.
Services may include
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Location Research & Scouting
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Film & Television Location Scouting
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Photography & Content Shoot Locations
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Event & Activation Locations
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Regional & Destination Scouting
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Heritage & Character Locations
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Natural Landscape Scouting
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Accommodation & Venue Scouting
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Preliminary Site Assessments
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Location Photography & Reference Imagery
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Local Government & Stakeholder Liaison
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Local Supplier & Operator Connections
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Familiarisation & Site Visit Coordination
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Location Shortlists & Recommendations
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Regional Knowledge & On-the-Ground Research
My approach
The right location should do more than look good. It should feel right.
I start by understanding the creative brief, practical requirements and the story you want the location to help tell. From there, I research, explore and connect the dots, drawing on local knowledge and industry relationships to identify locations that may not otherwise make it onto the radar.
Where required, I can also help make the introductions, connecting productions and creative teams with local governments, tourism organisations, property owners, operators and communities to help move an idea from “this could be perfect” to “how do we make this happen?”
Dear Tourism,
Sometimes the best locations aren't on the map. You just need someone who knows where to look.
Love, Tab
5
Destination Storytelling & Content
Tourism has always been about storytelling.
People don't simply visit destinations, they connect with stories, people and experiences that inspire curiosity long before they arrive.
As both a tourism professional and published author, I combine strategic thinking with creative storytelling to help destinations and tourism businesses communicate what makes them truly distinctive.
Whether writing destination copy, visitor guides, itineraries, tourism campaigns or strategic content, I create authentic stories that resonate with audiences while remaining grounded in the values and identity of the destination.
Services may include
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Destination Copywriting
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Website Content
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Visitor Guides
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Tourism Campaign Content
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Itinerary Development
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Tourism Blogs
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Media Articles
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Case Studies
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Project Reports
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Storytelling Workshops
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Editorial Content
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Creative Writing Projects
My approach
Facts inform. Stories inspire.
The most memorable destinations are those that connect emotionally with visitors. My role is to uncover those stories and present them in ways that encourage people to explore, experience and return.
Dear Tourism,
Every place has a heartbeat. The right story simply helps people hear it.
Love, Tab
6
Workshop Facilitation | MC | Presenter
Great workshops don't just share information, they spark ideas, strengthen relationships and create momentum.
Whether facilitating strategic planning sessions, presenting at conferences, hosting writing retreats, emceeing industry events or delivering training workshops, I bring energy, professionalism and genuine enthusiasm to every room.
My style is conversational, engaging and inclusive, encouraging participants to contribute, collaborate and leave with practical ideas they can put into action.
Having worked with government, industry, tourism businesses and community organisations across Western Australia, I'm equally comfortable facilitating executive strategy sessions, regional workshops or industry conferences.
Services may include
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Workshop Facilitation
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Strategic Planning Workshops
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Tourism Industry Training
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Conference Presentations
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Keynote Speaking
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Event MC
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Panel Facilitation
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Community Workshops
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Industry Forums
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Professional Development Sessions
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Mentoring
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Conference Moderation
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Writing retreats in interesting locations
My approach
People remember how a workshop made them feel long after they've forgotten the PowerPoint slides.
I focus on creating engaging, collaborative experiences where people feel inspired to participate, think differently and leave with a renewed sense of purpose.
Dear Tourism,
The best conversations don't end when the workshop finishes, they become the beginning of something new.
Love, Tab
FORMER PROJECTS
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Destination Assessment Reports (Avon Valley & Northern Valleys) - Destination Perth
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Tourism Strategy and Action Plan - City of Armadale
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Our Story - Spirit of Adventure Positioning Statements - Tourism WA
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Trails Masterplan Project Management - City of Armadale
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Six Seasons Trails Experience Development and Delivery -City of Armadale
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Grant Submission Writing - Hiking Participation and REDS Grants
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Glorious of Gardens of Perth (and WA) - Concept and Content Creation - Destination Perth & Tourism WA
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Visitor Guide Revision - Visit Mandurah
TESTIMONIAL
"Tabetha brings a wealth of experience and an extensive knowledge of the tourism industry, and she is an absolute pleasure to work with, always delivering on what she promises. I’ve personally found her industry insight, connections, expertise and knowledge incredibly valuable. I would happily recommend her to anyone looking for an experienced and highly knowledgeable tourism professional."
CARMEN BOLD - FOUNDER - TOURISM MATTERS